Very relatable and interesting topic! Asking the right questions, at the right time, in the right way, is an incredibly powerful skill. It's possibly the number one trait I have detected in highly successful strategy consultants, who spend years honing this skill.
In addition to what questions to ask, the importance of which you compellingly set out in this article, I also find it fascinating to think about how to ask the right questions. This is particularly relevant in market / customer research, when insights and data comes not only from asking the right questions but asking them in the right way. One often subconsciously frames questions in a way that creates a bias towards the answer one expects and/or wants. Being mindful to try to avoid that leads to better answers.
Agree on the importance of the "how". I remember doing a deeper dive into the how when trying to do primary research. I think there are a couple of interesting components to the how. Namely, the framing and the order in which you present the questions. It'd be great to chat about this sometime!
Very relatable and interesting topic! Asking the right questions, at the right time, in the right way, is an incredibly powerful skill. It's possibly the number one trait I have detected in highly successful strategy consultants, who spend years honing this skill.
In addition to what questions to ask, the importance of which you compellingly set out in this article, I also find it fascinating to think about how to ask the right questions. This is particularly relevant in market / customer research, when insights and data comes not only from asking the right questions but asking them in the right way. One often subconsciously frames questions in a way that creates a bias towards the answer one expects and/or wants. Being mindful to try to avoid that leads to better answers.
Agree on the importance of the "how". I remember doing a deeper dive into the how when trying to do primary research. I think there are a couple of interesting components to the how. Namely, the framing and the order in which you present the questions. It'd be great to chat about this sometime!
Amazing article, I truly like your writing style and the topic is perfect!
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